Find out everything you need to know about Conor McGregor whiskey brand Proper 12 and other brands that he owns
Conor McGregor is arguably the greatest star that the sport of MMA has ever seen. In his career so far, the Irishman has earned a fortune from his fighting as well as his various business endeavours. One of his most notable businesses is that of his whiskey company, Proper 12.
McGregor launched Proper 12 in 2018 along with Audie Attar and also Ken Austin. His stardom across the world helped the company to grow extraordinarily and earn him a fortune. Just three years later from the launch of his whiskey brand, McGregor decided to sell the majority stake of the Proper 12 brand to Proximo spirits.
Proximo Spirits previously owned 49% of the business and McGregor along with his co-founders Ken Austin and also Audie Attar sold the majority stake for a reported $600 million deal.
The extent and the details of the deal have not been made known to the public as of yet. The CEO of Proximo Spirits Mike Keyes revealed that The Notorious One is keen on selling a million cases each year. While speaking to Shanken News Daily, Keyes said:
“It’s hard to predict how long it’s going to take, but I’m looking at a million cases and saying that’s a starting point for this brand, Conor is very, very fixated on this being a multi-million case brand. I wouldn’t count him out ever.”
Interestingly, the name wasn’t always supposed to be Proper 12. During the post-fight press conference of his Floyd Mayweather fight, McGregor revealed his upcoming whiskey brand as ‘Notorious Irish Whiskey’. However, the brand was eventually launched as Proper 12 a year later.
What other brands does Conor McGregor own?
McGregor has learned to diversify through his business ventures. Apart from his whiskey brand, The Notorious One also has various other businesses that have earned him a fortune.
August McGregor
August McGregor is the Irishman’s clothing brand. Dealing with luxury men’s suits, hoodies, t-shirts and more August McGregor was launched in the build-up to his fight vs. Floyd Mayweather in 2017. Since then, the brand has been pretty successful and McGregor himself is also seen wearing the brand quite often. The brand name is derived from the last names of the two men behind the brand, Conor McGregor and world-renowned clothier David August who is known for his suits.
The Mac Life
The Mac Life is Conor McGregor’s media house. The media company is focused on covering the world of combat sports. The company has also grown into one of the most notable names in covering the biggest combat sporting events across the world.
McGregor Fast
McGregor Fast marked Conor McGregor’s entry into the fitness world. It is basically an app that provides training regiments that have been programmed with the topmost trainers and doctors in the world to enhance physical performance. The company has recently started to offer its own equipment as well which includes a one-of-a-kind compact gym, skipping ropes, gloves, etc.
More MMA news
- Conor McGregor calls Khabib Nurmagomedov “homophobic” in crazy deleted rant
- Kamaru Usman open to Middleweight move after UFC 261 but on one condition
- Jiri Prochazka says Khabib Nurmagomedov, Conor McGregor and others inspired him
Follow our dedicated MMA page for instant MMA news and updates
