Why is MrBeast suing the company that made his burgers? What are his burgers called?

Why is MrBeast suing the company that made his burgers? What are his burgers called? Learn all there is to know.

Jimmy Donaldson, better known as YouTube superstar MrBeast, sued the “ghost kitchen” company that operated his MrBeast Burger virtual fast-food chain, seeking to end the deal — alleging, among other things, that the burgers it served were called “disgusting,” “revolting” and “inedible” and damaged his reputation.

On Monday, July 31, Donaldson’s Beast Investments filed the lawsuit in the U.S. District Court for the Southern District of New York against Virtual Dining Concepts and its parent company, seeking a declaratory judgment order that “Beast Investments has the immediate right” to terminate its deal with VDC and asking for unspecified monetary damages. (A copy of the lawsuit is available at this link.)

VDC responded Tuesday to MrBeast’s lawsuit. According to a statement from VDC, Donaldson had recently attempted to negotiate a new deal “to serve his own monetary interests. When VDC refused to accede to his bullying tactics to give up more of the brand to him, he filed this ill-advised and meritless lawsuit seeking to undermine the MrBeast Burger brand and terminate his existing contractual obligations without cause.”

According to Donaldson’s lawsuit, Virtual Dining Concepts “repeatedly denied MrBeast his valuable approval rights by posting his name, image, and brand on social media and elsewhere without first obtaining his written approval and consent.”

What else did MrBeast’s lawsuit claim?

MrBeast’s lawsuit also cited the bad reviews and complaints about the MrBeast burgers.

The Beast Investments lawsuit against VDC claims that more than half of the MrBeast Burger virtual restaurants have less than two out of five stars, well below the median score of four stars, and that there are “literally thousands of negative reviews, articles and comments from people who are deeply disappointed by the fact that MrBeast would put his name on this product.”

The MrBeast Burger brand launched three years ago in December 2020 and expanded to 1,700 global locations by the end of 2022.

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