NASCAR is set to give fans an exclusive, behind-the-scenes look at the future of stock car racing with its upcoming docu-series, RISING. Premiering in late 2025, this highly anticipated series follows the next generation of NASCAR stars as they compete, evolve, and chase glory in the dynamic era of the NASCAR Next Gen Car. Here’s everything NASCAR fans need to know about this groundbreaking production.

What Is RISING About?

RISING is not your typical racing documentary. The series focuses on the personalities, struggles, and breakthroughs of NASCAR’s newest stars—drivers who embody the spirit of competition while bringing fresh energy to America’s favorite sport. Filmed over 2024 and 2025, it offers an unprecedented look at their life inside and outside the car.

According to NASCAR.com, John Dahl, NASCAR SVP of Content said, “RISING explores the ups and downs of trying to make it at the highest levels of our sport. We’re providing an inside look at the vulnerability and hunger of these young drivers to prove themselves. It’s a series for anyone who can relate to that daily struggle of striving to reach your dreams, and premiering the series on our NASCAR YouTube Channel allows us to meet fans exactly where they are, offering free, global access and bingeable storytelling on a platform that’s already home to one of the most engaged communities in the world.”

Meet the Stars of RISING

The series features a handpicked selection of emerging talents from various NASCAR levels. Drivers include promising rookies and rising veterans who have already made their mark in the Cup Series and Xfinity Series.

Some featured stars are:

• Chase Briscoe: Known for his hard driving and infectious personality.
• Ty Gibbs: Joe Gibbs Racing’s prodigy with versatility across dirt and pavement.
• Hailie Deegan: NASCAR’s standout female competitor bringing a unique voice to the sport.
• Jeb Burton: Fighting to carve out his place in NASCAR’s top tier.

By focusing on these varied backgrounds, RISING aims to appeal to longtime fans and newcomers alike, showing the diverse challenges faced on the track and personal life.

A New Era for NASCAR Broadcasting

The launch of RISING coincides with NASCAR’s push to modernize its image and reach younger audiences through digital platforms and streaming. Integrating innovative storytelling with the cutting-edge technology of the NASCAR Next Gen Car, the docu-series reflects the sport’s blend of tradition and progress.

Aaron Cohen, Chief Creative Officer, Words + Pictures said “We wanted to strip away the helmets and let viewers meet these young men as people first. “They’re competitors, but also sons, friends, and dreamers. RISING gives a raw, unfiltered look at how much heart it takes to make it in NASCAR. YouTube is the natural home for these stories, allowing us to connect these personal journeys directly with the passionate fanbase that already lives on the platform.”