The official logo of Bang & Olufsen will be displayed on Ferrari’s new SF-23 car during the 2023 season
Ferrari F1 team have roped in electronic company Bang & Olufsen as their official partner ahead of the upcoming season. The firm will offer new generational experiences to the fans of the top motor racing company through activation both at the race track and in Maranello. The official logo of the Danish company will be visible on Ferrari’s new SF-23 car driven by Charles Leclerc and Carlos Sainz.
In an official statement, Ferrari CEO Benedetto Vigna stated: “We are pleased to welcome Bang & Olufsen on board as an Official Partner. For almost a century, the company has been a byword for state-of-the-art audio technology, combined with cutting-edge design. Like Ferrari, Bang & Olufsen is a point of reference in its field, pushing the boundaries in this sector through constant research into materials and style. The two companies have a lot in common, therefore we have high expectations for this partnership”.
Bang & Olufsen is a high-end electronic company that designs and develops audio products, television, and telephones. It was founded in Denmark in the year of 1925 by Peter Bang and Svend Olufsen.
Let us take a look at some of the reactions from fans on social media.
“I remember in the 80s or early 90s when their vertical CD players with the automated sliding panels in front were some kind of amazing futuristic tech. Haven’t seen much from B&O since then. I assume they have shifted gears to focus more on large commercial contracts”, wrote a fan.
“Fitting, when the engines eventually go BANG”, joked another fan.
“Starting the season with a Bang”, read a comment.
“B&O is also one of the longest-lasting sponsors in F1 history, having already been the title sponsor of Team Surtees in 1974”, commented another fan.
Another fan wrote: “B&O has money for this, but couldn’t manage to get their promised speakers into my new GTI. Cool.”
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