Formula 1

Lando Norris joins Lewis Hamilton and other F1 stars as an investor in TMRW Sports

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Lando Norris is one of the many sporting stars investing in Tiger Woods and Rory Mcllroy’s new venture

Lando Norris has joined other Formula 1 stars like Lewis Hamilton, Alex Albon, Carlos Sainz and former star Mark Weber in investing in a new golf venture put together by Tiger Woods and Rory McIlroy. This tech-based venture named ‘TMRW Sports’ is set to host its first project, a golf league called TGL, in 2024. Besides the F1 stars, Steph Curry, Andy Murray, Serena Williams and Alex Morgan are some of the other sporting stars who are also on board as investors.

Norris appears quite excited after joining this new venture and took to Twitter to reveal the news. “Hyped to join @McIlroyRory & @TigerWoods team at @TMRWSports alongside legends like @LewisHamilton @serenawilliams and @StephenCurry30. LETS GO”, he wrote. Golf stars Woods and Mcllroy are the co-founders of this company alongside former NBC Sports executive Mike McCarley.

TMRW Sports, has a stated goal of “harnessing technology to build progressive approaches in sports, media, and entertainment to create new pathways for the next generation to enjoy sports” and was established in August. The company aims to use new technology and media to reach out to the younger audience.

Fans react to Lando Norris’ announcement on Twitter

Let us take a look at some of the reactions from fans on Twitter.

“Lando Norris and Stephen Curry are names I never thought I would see together but I love it”, joked a fan.

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“Love this – so much diversity in the names/sports/expertise and legacies”, wrote another fan.

“All of my favorite people in one place”, read a tweet.

“This will change the fan experience for the better! So happy to see your leadership continue in fan engagement and experience”, tweeted another fan.

“I had no idea who you are until today but you’ve got a new fan. Let’s go”, read another tweet.

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Sarbik Dutta

My heart races on the F1 track and tennis courts, translating the adrenaline of each moment into words. While F1's speed thrills and tennis's finesse captivate me, my passion doesn't stop there. As a devoted follower of cricket, football, and various Olympic sports, I find myself engulfed in the highs and lows of these games. Through my writing, I aim to share the stories behind the stats, the emotions fueling the victories, and the struggles that define the journey of athletes across diverse disciplines. Being a voice that echoes the fervor of these sports is a privilege I cherish every day.

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