Kyle Larson’s new NASCAR contract was announced in 2024 and sources confirm this is his highest deal since his debut. The 2021 NASCAR Cup Series champion is one of the richest drivers of this generation. He drives for Hendrick Motorsports and competes primarily in NASCAR Cup Series. Larson renewed his contract with Hendrick Motorsports in 2024 with a signing bonus of $5 million. With annual salary and endorsements, Kyle Larson earns more than $13 million every year.
A successful racer invests his income in businesses and Kyle Larson is not an exception to the list. Larson owns properties in Arizona, North Carolina, and California. He lives in a mansion in Scottsdale which he bought for $5.8 million. The success of Kyle Larson in NASCAR racing helped him crack plenty of brand deals. Some of his big endorsements are iRacing, Oakley, Valvoline, and Chevrolet. With the new contract, Kyle Larson’s overall racing earnings will cross the $100 million mark in the next 3 years.
What is the Net Worth of Kyle Larson?
Kyle Larson’s net worth is valued at $20 million. Larson’s net worth reached an all-time high after his new endorsements and contract in NASCAR. His annual contract indicates his net worth will increase by 50% every year.
Does Kyle Larson Have Endorsements?
Kyle Larson is a high-profile figure in NASCAR racing since his debut. Larson does have a plethora of brand deals and sponsors to his name. With multiple brands, Larson’s net worth has reached a new level. Oakley, Valvoline, PRIME Hydrate, Chevrolet, Alpinestars, Target, iRacing, and Jinya Ramen Bar are his main endorsements. Larson also signed a deal with Flo Racing and Pristine Auction. The endorsement earnings contribute to the overall net worth of Kyle Larson.
Kyle Larson – Business & Investments
Kyle Larson invested a part of his income in ventures like merchandise, restaurants, and real estate. Larson sells his own products including hoodies, t-shirts, and caps. Kyle Larson lives in a big property in Scottsdale, Arizona. He sold his North Carolina property for $2.1 million. Larson also has a villa in California.
How Much Does Kyle Larson Earn in Racing?
Kyle Larson’s new contract with Hendrick Motorsports makes him one of the richest NASCAR drivers. Larson’s 3-year deal with Hendrick Motorsports will end after the 2026 NASCAR Cup Series season. He will earn $10 million every year with the new deal. Larson’s rise in NASCAR has been incredible.
As a rookie, he earned $269, 000 in 2013. In the 2014 season, Kyle Larson’s salary was 5 million. Larson’s earnings in major racing tracks like Daytona and Texas have crossed the $1 million mark. Apart from racing, Kyle Larson earns $3 million from endorsements. His business investments contribute to his overall net worth.
Kyle Larson – Career & Records
Kyle Larson competes full-time in the NASCAR Cup Series for Hendrick Motorsports. Larson started his career with Rev Racing in 2012 where he competed in NASCAR K&N Pro Series East. Kyle Larson won the series as a rookie which also helped him win the NASCAR K&N Pro Series East Rookie of the Year Award. In 2013, Larson debuted in NASCAR Cup Series for Turner Scott Motorsports. After 8 years, Larson won the NASCAR Cup Series championship with Hendrick Motorsports.
Kyle Larson’s NASCAR Cup Series win made the headlines as he was suspended in 2020. In 2023, Larson finished second at NASCAR Cup Series. Kyle Larson competed in NASCAR Xfinity Series for 10 years where he won 17 races and 8 poles. In 2024, he won the Brickyard 400 race. In 2025, Larson will compete in the NASCAR Craftsman Truck Series and NASCAR Xfinity Series. Kyle Larson won the NASCAR All-Star Race three times. Larson won the 2024 Indianapolis 500 Rookie of the Year Award. He was also named in the list of NASCAR’s 75 Greatest Drivers.
Kyle Larson – Personal Life
Larson was born in Elk Grove, California in 1992. Kyle Larson was interested in racing since his teenage days. He participated in outlaw karts in Northern California. As an amateur, Kyle Larson won many races including the World of Outlaws dirt track racing. Kyle Larson married Katelyn Sweet and the couple live in Arizona with their three children.