The NASCAR Xfinity Series has delivered another impressive television performance, with 1.008 million viewers tuning into The CW for the latest race. This is a 16% increase from last year’s Iowa race on USA Network and a 23% jump from the comparable schedule date in 2024 (Daytona).
The CW’s Bold NASCAR Gamble Is Paying Off Better Than Anyone Expected
When NASCAR announced the Xfinity Series would move exclusively to The CW in 2025, there lingered a lot of doubts about whether a smaller network could maintain the series’ viewership momentum.
Xfinity Series hits a million viewers yet again (1.008 million this time) on The CW. Up 16 percent from last year’s Iowa race on USA (which was in June) and up 23 percent from the comparable date on the schedule last year (Daytona).
— Jeff Gluck (@jeff_gluck) August 5, 2025
Going by the latest ratings, those doubts have been emphatically answered. The recent Dover race achieved the highest Xfinity Series viewership at Dover in nine years with 1.047 million viewers, up 19% over last year’s FS1 broadcast.
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Here is How Xfinity Series Found Its Perfect Television Home and Beat Major Competitors
The Xfinity Series has established itself as a genuine competitor in weekend motorsports programming. Recent weekend motorsports viewership showed NASCAR Xfinity (The CW) attracting 1.160 million viewers, ranking second only to NASCAR Cup Series and ahead of F1, IndyCar, and NHRA.
This positioning represents a remarkable achievement for a series that previously struggled for consistent visibility on cable networks. The CW’s commitment to live sports programming, going along with NASCAR’s strategic scheduling, has created a perfect storm for audience growth.
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