Shaquille O’Neal has become a huge businessman since leaving the NBA and investing in Ring seems to have been a good business decision for him

Shaquille O’Neal is a shrewd businessman and an issue that popped up in his personal life turned out to make him what looks like a lot of money. In addition to that, it also attracted the interest of other big-money investors as well. Shaq was reportedly having trouble setting up a security system for his house and while shopping stumbled on Ring. Shaq went to CES 2015(International Consumer Electronics Show) and approached Ring CEO Jamie Siminoff to thank him and talk about business.

A short while later Shaq was endorsing Ring on TV and online and had reportedly agreed to a deal to do these endorsements in exchange for an equity stake in the company. Ring moved forward as a home-security company and promoted home security in risky neighbourhoods in America. In 2018, the hard work paid off as Jeff Bezos was attracted by the concept and bought the company for a figure, a bit more than 1 Billion USD. it looks like this Shaquille O’Neal ring deal has been a good one for both parties.

In 2017, Simonoff and O’Neal helped spread awareness of home security across the state of Georgia by donating 1 million USD worth of their product and showing the public how to install them. This shows that the organization is interested in more than money.

What did Shaquille O’Neal learn from Jeff Bezos about Investment?

In an interview with the Wall Street Journal in 2019 Shaq said “I heard Jeff Bezos say one time [that] he makes his investments based on if it’s going to change people’s lives, “Once I started doing that strategy, I think I probably quadrupled what I’m worth.”

It helps him decide what opportunities to jump on and which ones to pass up. “If something comes across my desk and I don’t believe in it, I don’t even look at it,” said O’Neal, even if it looks excellent on paper. In fact, he rarely focuses on the numbers: “Whenever I do business, it’s not about the money.”

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