Modelo Beer, also known as Cerveza Modelo, is a well-known Mexican brand that has gained global recognition for its exceptional brews. Crafted by Grupo Modelo, a renowned beverage company, the firm’s beer offers a range of delightful options for beer enthusiasts.
One of their flagship products is Modelo Especial, a refreshing Vienna Lager-style beer. With its distinct golden hue, the Especial boasts a smooth and slightly bitter taste that is appreciated by beer connoisseurs worldwide. Its carefully selected ingredients and meticulous brewing process contribute to its exceptional quality and flavor.
Another type of beer the brand has is the Negra Modelo. This dark beer exhibits a rich and robust character that appeals to those seeking a more intense taste experience. Its deep amber colour, caramel notes, and malty undertones make it a favourite among beer aficionados who appreciate a fuller-bodied brew.
The beer is celebrated not only for its exceptional beverages but also for its strong cultural ties. It has become synonymous with Mexican tradition and is often associated with vibrant celebrations, friendly gatherings, and the enjoyment of life’s simple pleasures.
The widespread popularity of Modelo Beer is a testament to its consistently high quality and commitment to brewing excellence.
Grupo Modelo, the company behind Modelo Beer, was founded in 1925 in Mexico City. Over the years, it has grown to become one of the largest brewing companies in Mexico and is renowned for its commitment to quality and craftsmanship.
Modelo Especial, the flagship beer of the brand, is a pale lager that has gained popularity for its crisp and refreshing taste. It has a balanced flavour profile with notes of malt, corn, and a touch of hops. Modelo Especial is often enjoyed as a go-to choice for social gatherings, sporting events, and casual outings.
Is Modelo the top-selling beer in the US?
Based on a recent sales analysis, there are indications that Bud Light’s dominance is being challenged. In May, Modelo Especial, the Mexican beer, overtook the longstanding leader, Bud Light. This occurred following a contentious Instagram advertisement featuring Dylan Mulvaney, a transgender actress and influencer, with a Bud Light can.
Between March 25 and May 20, Modelo Especial’s sales share rose to 8.6% in the United States, while Bud Light dropped to 7.6%. Difficulties in expanding the domestic beer consumer base and prevailing market trends may have contributed to Bud Light’s decline.
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