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KSI and Logan Paul’s Prime becomes FC Barcelona’s hydration partner: How long is the deal?

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Let us explore the recent deal between KSI and Logan Paul’s Prime as FC Barcelona’s Hydration partner and more details about it in this article.

Prime becomes FC Barcelona’s hydration partner

Exciting news reverberates in the world of sports and beverages as PRIME, the popular energy drink co-owned by KSI and Logan Paul, secures an incredible sponsorship deal with FC Barcelona for the upcoming season. This collaboration marks a significant milestone for PRIME, positioning it among the ranks of energy drink giants like Red Bull and Monster.

With a meteoric rise since its inception, PRIME has garnered immense popularity, thanks to the dedicated efforts of KSI and Logan Paul in securing strategic partnerships that have propelled the brand’s growth. Now, the alliance with FC Barcelona stands as their most remarkable venture to date.

FC Barcelona, despite its well-documented financial challenges, remains one of the most revered football clubs globally, boasting an enormous following across the world. It is this unparalleled fame that provides the perfect platform for PRIME to expand its reach and engage with a larger audience. Associating itself with such a prestigious sporting brand presents a unique opportunity for PRIME to promote its energy drink to a vast and diverse demographic.

The announcement of PRIME being selected as the Official Hydration Partner of FC Barcelona has filled KSI and Logan Paul with immense pride and excitement. As one of the most iconic teams in the world of sports, FC Barcelona has chosen PRIME to enhance their performance and elevate their athletic abilities, both during intense games and in post-training recovery.

How long is the deal?

In accordance with the sponsorship arrangement, the men’s, women’s, and youth teams of FC Barcelona will all have benches with large PRIME signage. For the following three seasons, PRIME will take the place of Gatorade, which previously held corresponding slots. 

The American energy drink company Gatorade has had the honour of serving as FC Barcelona’s official sports nutrition partner since October 2013. Coca-Cola, the well-known American soft drink manufacturer, also has ties with FC Barcelona and is their Soft drink Partner.

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Rise of PRIME

After a successful relationship with the UFC earlier this year, Prime’s current agreement with the football league represents another significant turning point in their career. Prime strengthens its position as a company of rising popularity and sways with each accomplishment. Although the deal’s precise financial terms have not been made public, the significance of this collaboration cannot be understated.

Established in 2022 by American influencer Logan Paul and multi-talented artist KSI, who was born in the UK, PRIME has swiftly increased its market share in the US, UK, and Europe while establishing itself as one of the most exciting and promising brands in the beverage sector.

FC Barcelona’s partnership with PRIME as their official supplier of isotonic drinks signifies an exciting new chapter for both entities, as they embark on a journey to redefine hydration and athletic performance. The stage is set for PRIME to shine brightly alongside the footballing legends of FC Barcelona, capturing the hearts and minds of sports enthusiasts worldwide.

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Dinesh Kanakaraj

From Hollywood's dazzling red carpets to the enchanting world of K-pop, never leaves no stone unturned when it comes to merging insight and entertainment. I am a avid reader and that's the reason behind your joyful experience of my writings. Always love playing cricket and trying hard to master ukulele. Available on my socials. Feel free to ping. See you there.

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