Where to buy these new Coco Gauff x New Balance Coco CG1 sneakers. Here is everything you need to know about the shoes
Georgia-based Young tennis star Coco Gauff has once again joined forces with American sneaker genius New Balance. The collaboration also debuts her first signature shoes referred to as “Coco CG1.”
These upcoming shoes are coming in two fresh colourways “Pompey” and “DigiCoco”. They are going to be available on the brand’s official e-commerce website as well as a few other affiliated sellers.
The New Balance Coco CG1 is a mid-top shoe that features an innovative mix with a 90s-inspired design but has advanced performance engineering. Gauff made sure the design of her first shoe reflected her identity as a sister, daughter, and friend.
This retro style Silhouette is beautifully designed with multi-layered uppers featuring white underlays with embellishments of purple, sunset orange, fuchsia, and gold. Hits of black are also utilized
In a statement, Coco Gauff talked about how much she liked working for the NB design team,
“The entire team at New Balance from design, to marketing, truly cares about me as a person and not just an athlete and that relationship allowed us to create the Coco CG1.”
She recently debuted with the new Coco CG1 at the Atlanta open and is the only active women’s tennis player with a signature shoe.
The first signature tennis Coco Gauff x New Balance Coco CG1 silhouette will be arriving on August 26, 2022, Thursday at midnight (US/Eastern). The fans and Gauff diehards will be able to get their hands on this brilliant footwear for $170 per pair. Two new colorways called “Pompey” and “DigiCoco” are set for release.
In 2021, Cori “Coco” Gauff, then 17 years old, first collaborated with NB. As part of their initial launch, the pair unveiled their creative take on the company’s 327 silhouettes. In 2022 NB decided to give the athlete her bespoke tennis shoe 2022.
The shoe’swebsite explained the design and construction of the collaborative sneaker as,
“Strongly influenced by basketball silhouettes and ‘90s aesthetics, the Coco CG1 features a multi-piece upper construction, outfitted with bold colour blocking. The distinctive looks are paired with the dynamic responsiveness of FuelCell cushioning and new Energy Arc technology, while a Fit Weave Lite woven upper provides a lightweight but supportive lockdown fit.”
Durability is assured with the NDure upper technology, Fit Weave Lite, which then, makes the shoe feel especially light while maintaining its structure for tailored stretches and support. And lastly, the Energy Arc combines sport-specific carbon fibre plate geometry with well-placed midsole gaps.
The design also features a quote from her father Corey on the toe:
“You can change the world with your racket.”