Tennis

“They’re still working on a custom model for her” – Fans react as Iga Swiatek is spotted wearing Asics shoes despite signing a lucrative deal with ON

Published by

World No.1 Iga Swiatek’s footwear was previously sponsored by Asics but she recently switched to ON

Iga Swiatek is sporting Asics shoes at the ongoing French Open despite signing a lucrative deal with shoe company ‘ON’ earlier this year. While the exact details of the deal have not been revealed, it is understood that ‘ON’ offered huge sum to rope in Swiatek as brand ambassador. Fans on social media are curious to know the actual reason behind this move by the top seed even after such a high-profile deal.

Iga Swiatek wearing Asics

Few fans correctly pointed out that ‘ON‘ are still working on designing a customised model for Swiatek and that is why she is still wearing the shoes provided by her former sponsor. Swiatek herself had revealed in an interview recently that ON are still working on the perfect shoes for her and they are likely to be launched around Wimbledon. However, most fans don’t know about it and we were treated to a variety of reactions on social media – let us have a look at some of them.

What is ON? – Everything you need to know about Iga Swiatek’s footwear sponsor

ON is a Switzerland-based sportswear company that specialises in designing and producing sports clothing and running shoes. It is partially owned by Tennis Legend Roger Federer and its headquarters are located in Zurich, Switzerland. The company was founded in 2010 jointly by Olivier Bernhard, David Allemann and Casper Coppetti. It currently sponsors a number of international athletes – tennis stars Iga Swiatek and Ben Shelton are the latest additions to their roster.

Related Post
ON brand ambassador Iga Swiatek

ON holds roughly 40% of the running shoe market in Switzerland and 10% in Germany. The popularity of the company increased in leaps and bounds after Roger Federer became a shareholder in 2019 a limited edition lifestyle shoe ‘The Roger’ was subsequently released by ON in 2020.

According to the company’s official website, ON’s mission is to “ignite the power of the Human spirit through movement”. ON is gradually attracting the fastest-growing global fan community and has joined the ranks of the leading brands in the US, Europe and Japan.

More Tennis news

Follow our dedicated Tennis page for instant Tennis news and updates

Sarbik Dutta

My heart races on the F1 track and tennis courts, translating the adrenaline of each moment into words. While F1's speed thrills and tennis's finesse captivate me, my passion doesn't stop there. As a devoted follower of cricket, football, and various Olympic sports, I find myself engulfed in the highs and lows of these games. Through my writing, I aim to share the stories behind the stats, the emotions fueling the victories, and the struggles that define the journey of athletes across diverse disciplines. Being a voice that echoes the fervor of these sports is a privilege I cherish every day.

Share
Published by