Iga Swiatek wearing Asics
World No.1 Iga Swiatek’s footwear was previously sponsored by Asics but she recently switched to ON
Iga Swiatek is sporting Asics shoes at the ongoing French Open despite signing a lucrative deal with shoe company ‘ON’ earlier this year. While the exact details of the deal have not been revealed, it is understood that ‘ON’ offered huge sum to rope in Swiatek as brand ambassador. Fans on social media are curious to know the actual reason behind this move by the top seed even after such a high-profile deal.
Few fans correctly pointed out that ‘ON‘ are still working on designing a customised model for Swiatek and that is why she is still wearing the shoes provided by her former sponsor. Swiatek herself had revealed in an interview recently that ON are still working on the perfect shoes for her and they are likely to be launched around Wimbledon. However, most fans don’t know about it and we were treated to a variety of reactions on social media – let us have a look at some of them.
ON is a Switzerland-based sportswear company that specialises in designing and producing sports clothing and running shoes. It is partially owned by Tennis Legend Roger Federer and its headquarters are located in Zurich, Switzerland. The company was founded in 2010 jointly by Olivier Bernhard, David Allemann and Casper Coppetti. It currently sponsors a number of international athletes – tennis stars Iga Swiatek and Ben Shelton are the latest additions to their roster.
ON holds roughly 40% of the running shoe market in Switzerland and 10% in Germany. The popularity of the company increased in leaps and bounds after Roger Federer became a shareholder in 2019 a limited edition lifestyle shoe ‘The Roger’ was subsequently released by ON in 2020.
According to the company’s official website, ON’s mission is to “ignite the power of the Human spirit through movement”. ON is gradually attracting the fastest-growing global fan community and has joined the ranks of the leading brands in the US, Europe and Japan.
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