Conor McGregor as Steve Jobs
Conor McGregor set to buy Porterhouse brewery as he expands his business venture
Independent.ie has learned that MMA fighter Conor McGregor has agreed to purchase the Dublin brewery Porterhouse, where his company already makes the Forged Irish Stout brand. Employees at the Porterhouse were reportedly informed of the sale last week, pending the satisfaction of all regulatory conditions. The bars are not included in Porterhouse and McGregor’s purchase agreement for the brewery.
According to information obtained by Independent.ie, the Porterhouse brand of craft beer will continue to be made at the site. McGregor might create a brand home at the Dublin location, as the brewery already has approval for a visitor centre.
Since its inception in late 2020, McGregor’s The Black Forge pub in Crumlin, Co. Dublin has been the sole distributor of Forged Irish Stout. In addition, a Forged e-commerce site has emerged in recent times. McGregor “scaled production through the purchase of his own brewery,” as stated in a press release by Radioactive, a press relations firm based in the United Kingdom.
Radioactive stated that McGregor will compete in the robust division on both sides of the Irish Sea. Later this year, he intends to have a “major launch” in the United Kingdom, the Republic of Ireland, and North America. It was also noted that beginning in June, the Forged Irish Stout would be sold in all British ASDA stores.
In 1989, when Liam LaHart and his late cousin Oliver Hughes bought their first bar on the Bray seaside, they established the Porterhouse Brewing Company. Peter Mosley was hired as the head brewer when the two founded Dublin’s first brewpub in 1996. The Porterhouse Brewing Company relocated to a brand new sixty-barrel brewery in Blanchardstown, Co. Dublin, four years later.
In early 2018, the company opened its present brewery to meet the growing demand for its Porterhouse brand of craft beer. Located in Glasnevin, Dublin 11, the 120-barrel brewery is convenient to the Ballyboggan road.
Porterhouse is responsible for the brewing of the Forged Irish Stout brand under contract.
It is not McGregor’s first attempt to shake up the booze industry with this foray into the stout market, which is currently dominated by Guinness.
McGregor’s Eire Born Spirits debuted their Proper No. Twelve Irish Whisky in September 2018. In its first six months on the market, the brand reportedly sold 200,000 cases.
McGregor sold a controlling interest in his Irish whisky brand, Proper No. Twelve, to Proximo Spirits in 2021 for an estimated $600 million. Proper No. Twelve Irish Whisky was previously owned by Proximo, which also owns Jose Cuervo tequila and Bushmills whisky.
UFC superstar Conor McGregor shows no signs of giving up in the trailer for his upcoming Netflix documentary series McGregor Forever.
The four-part, unscripted documentary chronicling the recovery efforts of the former UFC featherweight and lightweight champion will premiere on the streaming service on May 17.
Following his loss to Dustin Poirier at UFC 264 in July 2021, McGregor sustained injuries including a broken leg, as seen in a preview video for the documentary from producer Religion of Sports.
McGregor claims he worried the fight would be the end of his career, but continued to push on:
“I thought it was over as well, that’s why I flipped into a different mode. Now, it was the adrenaline as well, and I know I would have calmed down, and part of me is thinking, ‘Jesus, imagine it was just taken from me like that.’ I would be a different person, and it was a bit scary, to be honest. Like stone, it’s McGregor forever.”
Gotham Chopra, who helped develop the Religion of Sports, is the film’s director. The executive producers are Deepak Chopra, Ameeth Sankaran, Giselle Parets, Audie Attar, Peter Berg, and Matt Goldberg. On May 17, Netflix will debut all four one-hour episodes of McGregor Forever.
“Conor is unlike anyone I’ve ever collaborated with. As one of his trainers described him, he’s an entirely unreasonable man,” said Chopra in a statement. “And for that reason, he’s impossible not to watch and be fascinated by. Don’t look away, because I guarantee you, you will definitely miss something inexplicably wild.”
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