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Meta and UFC Partner to Bring MMA to Virtual Reality in Horizon Worlds
Meta, the tech giant behind the metaverse movement, has joined forces with the Ultimate Fighting Championship (UFC) to create an electrifying virtual reality (VR) experience within its popular virtual platform, Horizon Worlds.
This exciting partnership is set to launch later this year, granting users unprecedented access to the world of mixed martial arts (MMA) from live matches to a fully immersive social environment centered around MMA.
Headed by Meta’s Director of Metaverse Entertainment Content, Sarah Malkin, the new collaboration will enable fans to witness MMA fights like never before.
Through the Xtadium from YBVR, a specialized sports streaming feature, UFC FIGHT PASS will grant users all-access to live matches in stunning 4K resolution on an immersive 180-degree screen. The experience will transport viewers to the edge of the Octagon, providing a front-row seat experience without leaving their homes.
Moreover, Meta’s Horizon Worlds team is working diligently to bring the essence of MMA to VR through interactive games, rewarding experiences, and the opportunity to rank as a UFC Hall of Famer within the virtual platform. This unique fusion of sports entertainment and virtual reality promises an exhilarating journey for MMA enthusiasts and casual viewers alike.
The much-anticipated launch of this new experience is scheduled for November and will be exclusively available on Meta Quest VR devices. This move further solidifies Meta’s dedication to creating a diverse and engaging metaverse, fostering interactions between users and opening doors for virtual meetups and corporate events through recent incorporations of Zoom and Microsoft Teams.
A key driving force behind this venture is Meta’s CEO, Mark Zuckerberg, who is an avid fan of MMA, particularly Brazilian jiu-jitsu, in which he has personally competed. His passion for the sport adds a personal touch to the project, as he aims to bring the Octagon experience to Horizon Worlds and revolutionize virtual reality.
Meta’s Horizon Worlds has evolved from a mere entertainment hub to a full-fledged metaverse over the years, with continuous developments aimed at enriching user experiences. With the upcoming addition of UFC and MMA content, Horizon Worlds promises to be a multi-faceted platform catering to various interests beyond sports streaming.
In conclusion, the collaboration between Meta and UFC is poised to revolutionize the way fans engage with MMA by offering an immersive and interactive virtual experience. As Mark Zuckerberg’s vision for the metaverse continues to unfold, Horizon Worlds proves to be a frontrunner in providing a glimpse into the future of virtual reality entertainment.
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