Conor McGregor as Steve Jobs
Watch: Conor McGregor embodies Steve Jobs in a humorous Proper Twelve whisky parody
Irish UFC star Conor McGregor published a humorous commercial for his whiskyProper Twelve, in which he parodies the product unveiling events conducted by tech giant Apple. Since his devastating leg break against Dustin Poirier in 2021, McGregor has not entered the octagon, and it appears that he has been focusing a lot of his energy on Proper Twelve.
The UFC fighter simulated the late Apple CEO’s trademark presentations in a humorous video.
McGregor, decked up in the standard issue black turtleneck and silver-rimmed glasses, introduced his new whisky while upbeat music played in the background.
As he puts it:
“Ladies and gentlemen, every once in a while a revolutionary product comes along that changes everything. In 2018 we introduced Proper No. Twelve Irish Whiskey, a rich and smooth blend of triple distilled malt and grain aged for four years in bourbon barrels.”
He continues: “Well now we have a new revolutionary product. This is Proper No. Twelve Irish Apple, a blend of award-winning Proper No. Twelve Irish Whiskey with notes of crisp and juicy Irish apple.”
McGregor boasts that the product is the result of “extensive drinking research and development” by the company’s “excellent distillery workers” and “executive decisions” made by the team while a fictional crowd applauds in the backdrop.
“Ladies and gentlemen, there is no other apple liqueur that tastes like this,” adds McGregor. “It’s a bit of Irish apple magic that can only come from a story distillery. And with several convenient bottle sizes, Proper No. Twelve Irish Apple is now available for weddings, funerals, fight nights and a round of shots for the entire pool. Best of all, ladies and gentlemen, it’s on the shelves right now – just in time for St Patrick’s Day. How do you like them apples?”
Michael Chandler thought the UFC might need a lapse in judgement on their part to book him against Conor McGregor after he knocked out Tony Ferguson at UFC 274 in May of last year. Instead, the pieces of a megafight later this year were set in motion thanks to a coaching opportunity on “The Ultimate Fighter.”
UFC president Dana White announced on Saturday via social media that Dana White and Michael Chandler will compete against each other as coaches on the upcoming season of “The Ultimate Fighter,” which will air on ESPN and ESPN+ from May 30 to August 15. The coaches will likely engage in a welterweight bout at the end of the season, with details on the fight’s date and location to be announced later.
Chandler, much like every other MMA fan, holds the opinion that the fight has the potential to do massive numbers. Speaking on a recent episode of The MMA Hour with Ariel Helwani, Michael Chandler claimed:
“If you look at the numbers, I think 2 million [buys], it’s not just a possibility, I think it’s very achievable and very attainable. It’s hard for me to toot my own horn, but I think what I’ve created is a level of intrigue and mystique that when I show up on fight night and that cage door closes, all hell breaks loose and my foot is on the gas. I haven’t seen a brake pedal at all since I signed with the organization. Honestly, since I started fighting. It’s just continued to build and build and build. So you look at why this fight got made, Conor knows it’s going to do big numbers.”