Shannon Doherty, a TikTok sensation and busy mom from Darien, is known for her clever life hacks and relatable content. Learn how her TikTok journey gained her a significant following and featured appearances, and how she balances being a working mom.
Shannon Doherty, a TikTok sensation and a busy mom from Darien. Balancing her business and four young children can be quite a challenge, especially during a pandemic. To navigate the chaos, this 36-year-old mom decided to share her clever life hacks on TikTok.
Doherty was initially wary about the platform and believed it to be merely a forum for children to post dancing videos. She had no idea how popular she would become after her TikTok trip. Doherty has established an incredible following of 160,000 admirers after joining in March due to her entertainment videos.
She has also racked up 6 million likes and an estimated 40 million views. Her mom hacks received a lot of attention, and one of them—a healthy sanitation station—was highlighted on “Good Morning America” after the editor of the program found it on TikTok. The video currently has more than 400,000 likes.
Doherty’s TikTok videos offer a mix of humor and practical tips for navigating the challenges of being a working mom. She shares ideas like self-serve stations for her children’s meals, including breakfast, snack, and lunch stations. She even created a poolside self-serve sunblock station during the summer.
Other popular videos demonstrate creative ways to make daily tasks easier, such as getting her small children into the grocery cart by using the swinging back instead of lifting them over the side.
Through her TikTok success, Doherty has not only gained sponsorships but also increased exposure for her clothing store, Coco+Lala, which has locations in Darien and Westerly, R.I. While Doherty occasionally features her children, she is mindful of protecting their privacy and understanding the potential risks of exposing young children on social media.
However, she believes that social media is here to stay and acknowledges its role in fostering connection during times of isolation, such as the early days of the pandemic.
During the pandemic, Doherty used her platform, Coco+Lala, to raise awareness with her “Spread Love Not Germs” campaign. For every “Spread Love” shirt sold, Coco+Lala supported Share Our Strengths’ #NoKidHungry campaign, providing 10 meals for children in need.
TikTok has become a creative outlet for Doherty and a way to connect with others while navigating the challenges of being a mom and business owner. Her clever and relatable content has struck a chord with viewers, making her a popular figure on the platform and beyond.
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