John Cena is one of the biggest names in WWE (WWE)
WWE legend John Cena opens up on disastrous NFT launch
WWE superstar John Cena is not impressed with the NFT launch, which included a lot of goodies before SummerSlam.
According to Florida Comic-Con (h/t thirsty for news), John Cena on his own spoke about the deal and how to flop it turned out to be. Cena mentioned the retail value of the agreement and how their $1000 seemed fair, but unfortunately, it was not.
The idea failed miserably as it could be sold only 37 kits yet. He also stated that if the price would have been a little lower, it would have made a difference and they made a mistake.
“WWE wanted to put together a once-in-a-lifetime fan experience. This kit is not just this kit, it’s the belt, the clothing, an autograph picture, an autographed canvas picture, and an NFT. When it came up with the face value for what it cost, it came up around $500-$600 retail value and then threw in the value of the NFT. I talk a lot about failure. This idea failed. Why is it $1000? Because myself and the folks at WWE thought $1000 was a fair price point. We were wrong. We were absolutely wrong. (This shirt) is number zero of 500. I thought, ‘with a value like that, the 500 will be gone.’ We sold 37 of them. It was a catastrophic failure.”
The sixteen-time World Champion also said that he loves designing his own stuff and how he is proud of it, but this time, the research and price failed the product miserably. John has always been the best when it comes to selling his merchandise, but this time, he failed.
WWE superstar John Cena returned to WWE after quite a long time in the Money in the Bank PPV and faced off against WWE Universal Champion Roman Reigns.
But unfortunately, Cena lost the match at SummerSlam after a tough fight and was eventually beaten by Brock Lensar at the end of the event.
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