WWE has signed an exclusive partnership with Ringer – a sports and pop culture website
WWE have launched an exclusive audio network in partnership with Spotify’s Ringer.
The already existing ‘The Masked Man Show’ which is hosted by David Shoemaker and Kaz is set to be renamed ‘The Ringer Wrestling Show.’ Several other WWE personalities will also be a part of new programming.
Evan Mack, another well-known WWE personality, will be hosting MackMania, and Ringer CEO Bill Simmons will also be having his own narrative series.
In a bid to kickstart the same, The Ringer’s crew will be at the Allegiant Stadium which will host WWE SummerSlam 2021.
At SummerSlam 2021, Evan Mack will be making his Ringer debut and new episodes of ‘The Ringer Wrestling Show’ will be airing.
It is also being reported that WWE’s existing podcasts, viz – “The New Day: Feel the Power, which is hosted by Big E, Kofi Kingston and Xavier Woods, and “WWE After the Bell with Corey Graves,” will become a part of Spotify’s Ringer.
It is worth noting that Ringer became a part of Spotify in March 2020, after the music streaming giant acquired them for $200 million.
Bill Simmons and Nick Khan react to WWE-Ringer deal
Ringer founder brought up how a combination between Ringer and WWE would go a long way in bringing fresh perspective to one of the most exciting promotions in the world.
He said in a statement:
“The Ringer is the premier destination for sports fandom, and WWE has used amazing storytelling and iconic characters to establish a global audience of loyal and passionate fans, making this partnership a perfect match. As a lifelong WWE fan, I couldn’t be more excited to work with them to take a fresh perspective on their most iconic moments and superstars, and leverage Spotify’s global scale to share content that we believe everyone will enjoy.” [via Wrestling Inc]
WWE President Nick Khan was excited about the deal as well:
“We believe this collaboration will deliver a podcast slate that excites existing fans while also introducing WWE content to the millions of Spotify listeners.” [via Wrestling Inc]
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